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Book Review: "Rework", 2010, Jason Fried & David Heinemeier Hansson

This is a book from the founders of 37signals . The book is full of simple commonsense advice for business and work. Yet these advice are also very fresh. How come?? Since we have been trying/inventing/pushing complex complicated rules & approaches for business and work in lieu of simple straightforward approaches, the simple commonsense advice in the book do come across as surprisingly fresh. Just to give one example, for culture, the book says: "You can't build it, it occurs. Whatever you value and do (actions speak louder than words), it will become the culture of your company/workers overtime." Commonsense? Yes. But only after you take a step back and think, you say "Huh. That is obvious." Another after-the-matter obvious advice: Try to underdo your competition, just do fewer things but better. You should stand for something. A strong stand is how you attract superfans. Covering everything means you don't have focus. Provide the main functionalit

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