End of Productivity Theater
I remember the early 2010s as the golden age of productivity hacking. Lifehacker, 37signals, and their ilk were everywhere, and it felt like everyone was working on jury-rigging color-coded Moleskine task-trackers and web apps into the perfect Getting Things Done system. So recently I found myself wondering: what happened to all that excitement? Did I just outgrow the productivity movement, or did the movement itself lose stream? After poking around a bit, I think it's both. We collectively grew out of that phase, and productivity itself fundamentally changed. The Trap of Micro-Optimizations Back then, the underlying promise of productivity culture was about outputmaxxing (as we would now call it). We obsessed over efficiency at the margins: how to auto-sync this app with that one, or how to shave 5 seconds off an email reply. We accumulated systems, hacks, and integrations like collectors. Eventually, the whole thing got exhausting. I think we all realized that tweaking task manag...